Over the last decade, QR (quick response) codes have become increasingly popular with consumers looking for different types of offers, perks, or interesting information about specific products and services.
How to use them?
Typically, a smartphone camera is used as a QR code scanner, displaying the code and converting it to a website URL.
Why using QR codes in Marketing?
Since QR codes provide a simple way to save time and bring potential customers to your website, they have become an integral part of marketing and advertising strategies. In addition, you can use them to redirect your audience to landing pages or provide free giveaways, promotions, or even a page where you offer a free download to increase engagement. A good case study is the QR code in the Super Bowl commercial, which was the most talked-about ad of the year. It was a simple QR code scrolling across the screen and changing colors every time it hit the side of the TV frame, much like an old computer or a DVD screensaver. The ad was for Coinbase, a cryptocurrency exchange platform. When you scanned the code, it took you to a promotional page that promised you $15 of Bitcoin for creating an account. The ad cost was nearly $14 million for a minute-long ad that aired during the Super Bowl.
More than 20 million people over the span of one minute visited Coinbase’s landing page. Millions talked about the commercial even after it was over and millions are still users of the platform thanks to the genius and simple marketing strategy.
Best Practices For Using QR Codes
There are a number of free resources that will create QR codes for you, just do a Google search for “QR code generator” and you’ll see several options available. Before you add them to your marketing strategy, here are a few tips to make the most of them.
• Don't overdo the customization, the QR code does not require much decoration and photoshop skills. The more you customize your QR code, the harder is for smartphones to scan it.
• Avoid changing background colors on your QR code, some phones won't even process them correctly.
• Make sure your codes are readable and not blurry.
• Maintain a white space around the QR code. It does not require a lot of space, just half an inch on all sides.
QR codes have become part of the present and future technological marketing tools available that you could add to your marketing repertoire.
Thousands of businesses nowadays use this technology to engage with people, increase website visitors, provide special coupons or discounts, increase brand awareness, and attract new potential customers to their businesses. Apply the best practices mentioned before and be quick to respond to this post by using QR codes for marketing!
Thanks for reading!