As we move into 2023, there are a few digital marketing insights that businesses should keep in mind in order to experience exponential growth. Here are two digital marketing insights for businesses to consider in 2023:
1. Consumers are becoming more dependent and reliant on digital channels.
As a result of social media, consumers have become addicted to their cell phones and have spent a significant amount of time looking at them.
There is no denying that consumers are becoming more dependent and reliant on digital channels for both their personal and professional lives. In fact, a recent study by McKinsey found that nearly 60 percent of respondents said they would consult digital channels before making a purchase. This shift in consumer behavior means businesses need to focus on their digital marketing efforts to reach and engage with their target audience. Additionally, businesses need to ensure that their digital channels are providing value to consumers and that the products offered are easy to use.
2. Social media is no longer an optional marketing channel.
Another digital marketing insight for businesses to consider for next year is that social media is no longer an optional marketing channel. In fact, social media should be considered a necessary part of any business’s marketing strategy. This is because social media provides businesses with a unique opportunity to connect with their target audience. Additionally, social media allows businesses to build relationships with their customers and create a community around their brand.
Since online has become our best mean of communicating, it gives us the opportunity to network and mingle with strangers who might become our future clients. As a result, you'll be able to share your knowledge and skills with contacts, thereby enhancing your relationships that will keep you in mind as an important source to consider when they're making a decision, including those related to the services you offer.
Thanks for reading!