Making people talk about your company, products, and services is the best marketing strategy. It sounds simple, but it takes a lot of effort and time, and there is no magic pill to achieve it.
You will achieve success if you have the perfect marketing strategy. What is the best marketing strategy? The answer is not being afraid of losing and not being afraid of failing. Sure nobody wants to fail at anything but not too often do we remember that winners achieve success by failing over and over again.
The worst mistake you could make in marketing is, in fact, being afraid of making a mistake, being afraid of losing money, and being paralyzed with the horror thought of wasting time and resources. It doesn't mean that you should invest money in a marketing strategy without having a cautious approach and monitoring the results. What it means is that you as a marketer should be encouraged to make mistakes along the journey and learn from them, and not focus only on short-term goals.
It is understandable that companies need to boost sales and the main focus should surround this goal. However, do not get into an "afraid of making mistakes mode" that most small companies experience. Due to this fear, companies sometimes miss amazing opportunities to improve and learn from those valuable mistakes that I call necessary lessons that winners need to experience.
Marketers that have not tried different strategies, images, messages, audiences, and channels will never know what they could be missing out on since they were too afraid of making costly mistakes.
Additionally, mistakes are a great way to learn and unlearn certain things. In fact, you get to learn the best of life lessons while making some silly mistakes. When you commit a mistake, it means that there is a right way to do that thing. A person who is committed to achieving it will work very hard and take some chances to make it happen.
Again, I do not want to encourage irresponsible spending behaviors in marketing, but I do want to encourage making mistakes that if you see them as lessons, it would make your marketing journey much more easy and fun. Remember that lessons are not fully learned in articles and books about others' experiences. They are learned on your own with trial and error, and practice.
Thanks for reading!